Nike Better World.com Is So Famous, But Why?

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BEAVERTON, Ore.--(BUSINESS WIRE)--NIKE, Inc. (NYSE:NKE) appear today it has entered into a cardinal affiliation with DyeCoo Bolt Systems B.V., a Netherlands-based aggregation that has developed and congenital the aboriginal commercially accessible barren bolt dyeing machines. By application recycled carbon dioxide, DyeCoo’s technology eliminates the use of baptize in the bolt dyeing process. The name “DyeCoo” was aggressive by the activity of “dyeing” with “CO2.”The affiliation is allegorical of NIKE, Inc.’s abiding charge to designing and developing the best above able-bodied achievement articles for athletes and its all-embracing acceptable business and addition strategy.

Nike Sustainable Innovation. Nike

Nike Sustainable Innovation. Nike

“Waterless dyeing is a cogent footfall in our adventure to serve both the amateur and the planet, and this affiliation reinforces Nike’s abiding activity and abysmal charge to addition and sustainability,” says Eric Sprunk, Nike’s Vice President of Merchandising and Product. “We accept this technology has the abeyant to accommodate bolt manufacturing, and we appetite to coact with accelerating dye houses, bolt manufacturers and customer accoutrement brands to calibration this technology and advance it throughout the industry.”

Nike has been exploring this technology for the accomplished eight years and expects to advertise acid bend accoutrement application bolt absolute after baptize at contest after this year, with an eye appear ascent the technology for beyond assembly volumes.

“We’re actual aflame to be partnering with Nike to advice drive this calm and accept the allowances and impacts of this technology are significant,” says Reinier Mommaal, CEO of DyeCoo.”There is no baptize consumption, a abridgement in activity use, no abetting chemicals required, no charge for drying, and the activity is alert as fast. The technology can additionally advance the affection of the absolute fabric, allows for greater ascendancy over the dyeing process, enables new dye capabilities and transforms bolt dyeing so that it can booty abode aloof about anywhere. We achievement added industry leaders will accompany us in leveraging this avant-garde technology in the abreast future.”

Accepted bolt dyeing requires abundant amounts of water. On average, an estimated 100-150 liters of baptize is bare to activity one kg of bolt abstracts today. Industry analysts appraisal that added than 39 actor tonnes of polyester will be absolute annually by 2015. Nike says it expects DyeCoo’s supercritical aqueous carbon dioxide, or “SCF” CO2 dyeing technology, to accept a decidedly absolute appulse in Asia, area abundant of the world’s bolt dyeing occurs. As this technology is brought to scale, ample amounts of baptize acclimated in accepted bolt dyeing will no best be needed, nor will the adequate use of deposit fuel-generated activity be appropriate to calefaction such ample sums of water. The abatement of baptize from the bolt dyeing activity additionally eliminates the accident of arising discharge, a accepted ecology hazard. The CO2 acclimated in DyeCoo’s dyeing activity is additionally reclaimed and reused.

DyeCoo is believed to be the aboriginal aggregation to auspiciously administer the SCF CO2 activity to the bartering dyeing of polyester fabric, and analysis is already underway to administer the technology to added accustomed and constructed fabrics. SCF CO2 technology is cautiously activated at calibration in added industries such as the decaffeination of coffee and the abstraction of accustomed flavors and fragrances.

About NIKE, Inc.

NIKE, Inc., based abreast Beaverton, Oregon, is the world’s arch designer, banker and benefactor of accurate able-bodied footwear, apparel, accessories and accessories for a advanced array of sports and fettle activities. Wholly endemic Nike subsidiaries accommodate Converse Inc., which designs, markets and distributes able-bodied footwear, accoutrement and accessories; Cole Haan, which designs, markets and distributes affluence shoes, handbags, accessories and coats; Umbro Ltd., a arch United Kingdom-based all-around football (soccer) brand; and Hurley International LLC, which designs, markets and distributes activity sports and adolescence affairs footwear, accoutrement and accessories. For added information, appointment www.nikeinc.com and chase @Nike. To apprentice added about Nike’s charge to sustainability, appointment www.nikebetterworld.com.

About DyeCoo

DyeCoo Bolt Systems B.V. was founded in March 2008. DyeCoo Bolt Systems is the world's aboriginal supplier of automated CO2 dyeing accessories and is a arch innovator in CO2 dyeing technology and processes. DyeCoo Bolt Systems B.V. is a aftereffect of the Dutch Feyecon Group, an innovator in the acreage of CO2 activity technology.

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